elevator pitch

[ el-uh-vey-ter pich ]

noun

1. a brief talk or pitch intended to sell or win approval for something, as a product or business proposal:

   a two-minute elevator pitch to a prospective investor.

Word History and Origins

Origin of elevator pitch¹

First recorded in 1995–2000; from the idea of persuading someone while on an elevator moving between floors

Example Sentences

Or you could go with the Hollywood elevator-pitch approach—you know, "X movie meets Y movie."

From The Daily Beast

Clearly, during their first trip to America, the Afghan women had learned to polish their elevator pitch—and to mingle.

From The Daily Beast